Company

Medium Rare is a small (and mighty) brand consultancy and design firm.

Let’s discover your voice.
And then shout with glee from the mountaintop.

Medium Rare plans, designs and implements integrated brand communication programs. Since 2004, we’ve shaped compelling stories and solved real-world business challenges for clients of all shapes and sizes, enabling aspirational brands to stand apart from the ordinary. Our goal is to build lasting partnerships and help smart businesses convert upside potential into bottom-line success. Simply put, we enjoy doing great work for great people.

Services

At the end of the day, our core competency is solving problems and positioning your business to flourish. As a one-stop shop for fiercely creative solutions, we conceptualize and build programs that capture attention, defy norms, make your life easier and your profits larger. Tasty ideas, fresh off the grill!

BRAND STRATEGY

Positioning
Naming
Market Research
Logo Design
Taglines, Headlines &
Copywriting
Launch Programs
Brand Standards

COMMUNICATIONS

Advertising
Print Collateral
Packaging
Media
Events & Trade Shows
Promotional Goods
Press
Proposals
Signage / Wayfinding

DIGITAL

Website Design
Architecture
Development
E-commerce
Digital Advertising
SEO
Social Media
Email Marketing

ENVIRONMENTAL

3D Renderings
Architectural Design
Interior Design
Vehicle Graphics
3D Print Modeling
Budgeting & Construction
Out of Home Advertising
Uniforms & Wearables

Leadership

TONY HALAWITH

Tony is a Founding Partner at Medium Rare, a creative juggernaut with roots in the built environment. A licensed architect, Tony spent years creating dynamic spaces at leading architectural firms including OWP&P, Mozer & Associates, and Cannon Design. Looking to merge his passion for the built environment with his curiosity about technology and brand development, Tony founded Medium Rare in 2004 to allow his broad skillset to shine in client campaigns, product development, game design, and birthday party invites for friends.

OTIS

Otis is famous. Like, way more famous than you. He works hard. Seriously, this dog has appeared in TV commercials on Super Bowl Sunday. He had a full page ad in People across from a Kardashian wedding. Oscar-winning directors have filmed him (when he’s not out raising money for animal welfare groups). He has his own Instagram filters, Facebook page and fan club. In his down time, he hangs out in our office and feigns humility.

WES RUGGLES

Wes is a Founding Partner at Medium Rare, serving up tasty ideas and meaty concepts for clients of all shapes and sizes. With a distinguished background in the advertising world as a copywriter and designer for global brands including Sears Craftsman, Convair, and Abbott Labs, Wes founded Medium Rare with the notion of providing big agency services to small and mid-sized businesses. The goal: to build lasting partnerships with companies that value great ideas (as well as a perfectly seared beef short rib).

“Medium Rare has worked with us since the day we founded our business. At every stage of our evolution, they have created flexible, informed materials that helped us win projects, establish programs, and become who we are today. Their creative and organizational skills have been invaluable.”

GEORGE NEDWICK / FOUNDER / GEORGE JON
What can we cook up for you?