Bay City Bike

BAY CITY BIKE | PARKWIDE

Rolling by the Bay

Bay City Bike is a prominent tourist attraction for San Francisco and the surrounding area, providing locals and tourists alike with two-wheel access to the many amazing sights of the City by the Bay. With multiple locations along the waterfront and in high-profile parks, BCB is the local leader in cycle tourism.

The Challenges:

Forging separate identities for two businesses under the same umbrella
Creating a collection of dynamic, recognizable marketing materials that gets noticed in a crowded tourist market

The Ingredients:

Branding
Print
Digital
Architectural/3D

Advertising
Promotions
Social Media
Environmental

Identity

Bay City Bike serves the San Francisco waterfront, while Parkwide serves prominent parks and civic zones. While the businesses share behind-the-scenes operations and equipment, they present different public faces.

Print & Advertising

Print collateral and advertising campaigns rely on bold colors, enticing photography and high-energy design to capture attention and drive excitement for cycling and the sights that one can see while riding.

Product Brands

Bay City Bike uniquely employs custom lines of hybrid and electric bikes to enhance brand visibility around the city. Falling under the Beyond parent brand, each bike model has its own logo/icon, creating visual continuity while capturing mindshare. The equipment is available at locations across their Citywide Network.

Environmental

Location and environmental signage features bold, playful illustrations that capture attention from sidewalk traffic and create enthusiasm.

The Impact

BCB/Parkwide has expanded operations/locations and become a major player in San Francisco tourism. They are heralded as industry leaders with a recognized and respected brand, and continue to use strategic design to grown their business.

“Finding Medium Rare was a true relief. They manage the creative process, presenting us with beautiful designs and functional brand elements that stand the test of time. As a small business owner, it is invaluable to have truly talented people on your side who are reliable, meet deadlines, and are driven to create great work. We will always be a Medium Rare client!”

BAY CITY BIKE | PARKWIDE

BAY CITY BIKE

The Challenges:

The Ingredients:

Identity

Product Brands

JEANNE ORELLANA / OWNER / BAY CITY BIKE

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