The CycleHop identity system is built around an infinity shape / bicycle wheel icon that embodies the endless opportunities afforded to bike share users. Playful messaging and a bold color scheme serves to both introduce the brand and the benefits of bike share to target audiences.
We work with CycleHop to craft distinctive proposals, publish research projects, and solicit sponsors through distinctive and informative print pieces.
CycleHop is constantly looking to improve the product they offer to the public through better ergonomics, optimized sustainability, and the best return on investment. Innovative kiosk designs have been rigorously tested and refined for an optimal user experience.
Integrating civic design standards and local personality, we create fully personalized branding systems for individual cities by employing a flexible collection of materials that can be implemented across multiple systems, and often in multiple languages.
Digital solutions incorporate localized messaging and visuals in a multi-site template solution, allowing for quick yet fully personalized web, mobile and social integration with new systems. This includes implementation of mapping and ecommerce functionality and integration with a custom mobile app.
As an independent bike share operator, CycleHop uniquely recommends the ideal hardware/software best suited to each individual client, rather than offering a one-size-fits-all solution. As part of this offering, they also bring new technologies and applications to the market. We helped them establish an American brand presence for French partner company Smoove, positioning the product line for implementation in the Americas and providing materials and templates for rollout.
